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A new program that encourages Denison businesses to ramp up their ability to meet the increasing demand for online shopping, transactions and delivery is the focus of a new grant available through the Denison Development Alliance.
The E-commerce Accelerator Incentive matching grant for E-commerce marketing and fulfillment will fund up to $6000 of an $8000 project that falls within two levels. Level One (LAUNCH E-commerce) encourages businesses to gain or improve their ability to conduct business online and begin digital promotions to guide shoppers to their website. Level Two (AMPLIFY E-commerce) focuses on expanding and growing online sales through enhanced marketing and promotions.
Research shows more vibrant digital businesses in a community leads to higher median incomes and stronger communities. “Retailers, including restaurants, have quickly discovered the need to serve their customers in a different manner. The ability to clearly display products and services through a website or App is critical for this unexpected change in shopping routines and for the future economy,” said DDA Chairman Matt Looney. “By offering this matching grant, we believe Denison businesses will be able to expand their business enterprise and reach new customers through marketing and promotion.”
Business owners who apply will be in complete control of which online sales platform they use, which consultants they engage, and which digital advertising option they incorporate in this six month grant.
Complete information and application forms will soon be available on the DDA website, www.denisontx.org/e-commerce. The deadline to apply is June 30, 2020.